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Lisa is particularly known for her ability to identify invisible real estate and accelerate a client’s speed to market.  Allen-Urrea has an unparalleled ability to create market plans, leverage relationships, and lead successful negotiations. In her day-to-day contact with national clients, Lisa is known as a person who finds creative solutions to solve tough challenges. With an exemplary track record of performance,  she provides vision, strategy, and execution for her retail clients.

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Lisa’s market knowledge, competitive spirit, and relationship-building skills have allowed her to excel.  Additionally, she is known to excel in executing multi-store roll-outs for retailers who are making an initial market entrance.

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With more than two decades of experience, her sphere of work has endured multiple growth cycles and several severe declines. Lisa provides real estate services for local, regional and national tenants, landlords and investors.